Confronting the ever-changing world Marie Lueder, a designer from London, started her brand in 2019 under the name LUEDER, exploring new male identities. Lueder's experience as a tailor at the National Opera of Hamburg told her that creating a bespoke piece of work required emotional connection. Her collection represents a hybrid that combines sportswear with functional aesthetics, showcasing a rabid interest in costume detail that began by recalling her education as a tailor and passion for medieval silhouettes, and researching based on the desire to protect medieval armor, freedom of expression, and the desire to save individuality. Taking lasting inspiration from her clothing and the human concept she seeks to launch, this fashion vision, which aims to unite the past and present, adds a sustainable attitude to the brand by producing using organic denim, recycling restraints, and recycled nylon.